Teeth Whitening Strips: Types, Ingredients and Manufacturer Guide

Teeth whitening strips are thin, flexible film strips coated with a whitening formula and applied directly to the outer surface of the teeth. They are a common at-home oral care format designed to remove everyday surface stains while supporting a broader whitening routine.

For importers, e-commerce sellers, distributors and brand owners, “teeth whitening strips” are also a product category that can be developed through wholesale, private label and OEM manufacturing. This guide explains the main strip formats, active ingredients, regulatory considerations and the supplier capabilities that matter when evaluating teeth whitening strips manufacturers.

What Are Teeth Whitening Strips?

A teeth whitening strip is essentially a pre-formed film carrier containing a whitening layer. The strip is placed on the tooth surface for a set period, allowing the active ingredient or color-corrector film to work. In the Glorysmile product range, the brand manufactured by Jiangxi DentalBright Technology Co., Ltd., strips are described as a three-layer structure of PET hard film, whitening gel and PE soft film. Each strip is packed in an aluminum bag.

Glorysmile offers a range of teeth whitening strips under the GS-004 series. This includes GS-004C PAP+ Charcoal, GS-004P PAP+, GS-004H 6%HP and GS-004V Purple variants. The company also lists GS-V34-S07 purple wet strips and DB-004L dissolving strips. Most models are available in packs of 7, 14 or 21 strips, with a user manual, shade guide and color box.

For buyers, the important point is that “teeth whitening strips” is not one product. The choice of strip format, active ingredient, flavor and packaging can all be adjusted for a private label or wholesale program.

Why the Teeth Whitening Strips Market Is Relevant to Brand Owners

Verified market data shows that the global market for teeth whitening strips and gels was valued at USD 1.1 billion in 2025. This figure helps explain why more personal care brands, online sellers and oral care distributors are building private label teeth whitening strip lines rather than only selling branded products.

A well-planned private label program can use a trusted source factory, custom packaging and a formula that fits a specific consumer need, such as peroxide-free whitening, sensitive-teeth formulations, stain removal for coffee drinkers or charcoal-based oral care positioning.

Key Ingredients and Formula Options in Teeth Whitening Strips

Peroxide Formulas: Hydrogen Peroxide and Carbamide Peroxide

Hydrogen peroxide and carbamide peroxide are widely used in whitening products. In simple terms, peroxide molecules can penetrate part of the tooth structure and break down pigments through an oxidation process. Glorysmile’s dry strip model GS-004H uses a 6% hydrogen peroxide formula, making it one option for brands that want a peroxide-based product.

PAP and PAP+ for Peroxide-Free Teeth Whitening Strips

PAP, or phthalimidoperoxycaproic acid, is described as a large-molecule active that acts mainly on surface stains. Because of its large molecular size, PAP is often associated with a gentler profile and minimal sensitivity. That makes it relevant for brands seeking peroxide free teeth whitening strips, enamel sensitive positioning or a low sensitivity daily-use product.

Glorysmile lists PAP+ tooth whitening powder, PAP+ strips and PAP+ charcoal strip variants. The GS-004P model is a PAP+ dry strip, while GS-004C combines PAP+ with charcoal. These options allow a brand to avoid peroxide while still communicating stain removal and whitening benefits.

Purple and V34-Style Color-Corrector Strips

Purple strips use a different logic. Purple sits opposite yellow on the colour wheel, so a water-soluble purple pigment can neutralize yellow undertones on the tooth surface. This type of product is often described as a “color corrector” rather than a bleaching product.

The Glorysmile portfolio includes GS-004V, a purple dry strip, and GS-V34-S07, a purple wet strip. For brands searching for “glorysmile V34 teeth whitening strips” or purple colour-correcting strips, these models are the related strip SKUs.

Other Strip Components and Flavors

Glorysmile also lists sodium phytate, sodium bicarbonate and charcoal as available strip formulation options. Sodium phytate is often included in whitening formulas for its stain-removal support. Sodium bicarbonate and charcoal are used in formulas positioned around polishing, cleaning and oral care routines.

Flavor selection is another customization point. The strip models can be supplied in Blue Raspberry, Strawberry, Peach, Grape, Watermelon, Peppermint, Orange, Mint, Pineapple, Cherry Blossom, Coconut, Mango or custom flavor options. This range makes it practical to launch mint flavored whitening strips, fresh mint flavored options or fruit-flavored products for younger-targeted brands.

Dry Strips vs Wet Strips vs Dissolving Strips

From a factory perspective, dry strips and wet strips behave differently during application. Dry strips are generally appreciated for strong adhesion and low residue. Wet strips have a lower cost position but can be more likely to move during wear. Dissolving strips form a third product type in the portfolio, although the main commercial comparison is usually between dry and wet formats.

For buyers, the main question is not which format is “better” in absolute terms. It is which format fits the selling price, the target user and the product claim. Dry-strip resin technology can support premium claims around no-slip adhesion and low residue. Wet strips can support lower entry prices and may be more suitable for purple pigment coverage. Dissolving strips offer an alternative consumer experience.

Regulatory and Compliance Considerations

Before importing or launching teeth whitening strips, brand owners need a clear compliance picture. For the European Union, Regulation (EC) No. 1223/2009 restricts hydrogen peroxide concentration in over-the-counter teeth whitening products to 0.1% or less. This is one reason why PAP-based, peroxide-free products are popular for EU market entry.

For the United States, whitening strips classified as cosmetics are now covered by the Modernization of Cosmetics Regulation Act, commonly called MoCRA. Manufacturers must register facilities and list products. Current FDA fee guidance cited in supplier research is USD 849 per year for facility registration and USD 200 per product listing. A manufacturer with documented support for MoCRA, CPSR, CPNP, FDA registration and other market-specific files can reduce the workload on the buyer side.

Glorysmile states that its products are FDA approved, with the FDA-certified scope covering medical devices, cosmetics and OTC drugs. For the EU, the company can supply CPSR, CPNP notification and PIF documentation for cosmetic products and has completed CE-MDR registration for medical device products. For brands that want to use phrases such as “FDA approved teeth whitening strips” or “enamel safe teeth whitening strips,” the safety report, COA and relevant evidence should still be reviewed with the supplier for each specific formula.

What to Look for in Teeth Whitening Strips Manufacturers

A reliable manufacturer is more than a company that can print a label. The following checklist is based on the documented capabilities buyers should verify when comparing teeth whitening strips manufacturers.

1. Certification Readiness

Factory-level and product-level certifications help demonstrate quality management and regulatory awareness. Jiangxi DentalBright Technology Co., Ltd. holds MDSAP, ISO 13485, ISO 22716, US GMP, BSCI, HALA and VEGEA certifications. It also states that all products comply with FDA, CE, CPSR, PIF, CPNP and other major international standards.

2. Cleanroom Production and Facility Scale

Whiteners are applied in thin layers, so dust control and production consistency are important. Glorysmile operates a 36,000 m² facility with 20,000 m² of 100,000-class cleanrooms. The plant also includes a 1,000 m² laboratory with a 100-class cleanroom dedicated to microbiological testing.

3. R&D and Quality Control Team

Custom products require formulation work and quality validation. The company has approximately 256 employees, including 17 R&D team members and 11 quality control specialists. The production management team has 8 members and the packaging design team has 6 members.

4. OEM/ODM and Custom-Packaging Service

Most private label programs require formula, packaging and artwork support. Glorysmile offers OEM/ODM services including product formulation, customization, free sampling and packaging design. This supports custom packaging teeth whitening strips projects, from concept to shelf.

5. Export Experience and Supply Reliability

Export business accounts for 90% of Glorysmile sales, and its products are exported to 102 countries. Main markets include the EU, USA and UK. Annual production capacity includes 300,000,000 pieces of teeth whitening strips and 10,000,000 sets of teeth whitening kits, which offers a practical signal of scale for wholesale programs.

Private Label and OEM Workflow for Teeth Whitening Strips

Buying teams can follow a similar workflow when developing a new strip line, whether for wholesale, private label or distributor orders.

Step 1: Define the target format and formula. Decide whether the launch should be built around dry strips, wet strips or dissolving strips. Then select the active system: 6% HP, PAP+, PAP+ charcoal, purple colour corrector or another custom formula.

Step 2: Check the compliance file. Ask for the certificates, MSDS, COA and market-specific documents relevant to your destination country. For the EU, CPSR and CPNP notification are often required. For the US, MoCRA registration and product listing need to be in place for cosmetic strips.

Step 3: Request samples. Sample testing should cover adhesion, residue, flavor, sensitivity and user experience. A supplier such as Glorysmile that supports free sampling lets the brand team validate the product before committing to custom packaging.

Step 4: Confirm packaging and branding options. Verify pack count, aluminum bag or sachet structure, leaflets, shade guides, color boxes and artwork. The 7/14/21 strip count format also gives brands flexibility to create travel-size or trial-size teeth whitening strips.

Step 5: Plan production and QC. Confirm lead time, inspection stages, batch consistency and the documents that will accompany the shipment. A manufacturer with cleanroom production and in-house QC can normally provide stronger batch traceability.

How to Choose a Strip Type for a Target Consumer

Different consumer needs are best served by different strip configurations. Below are common use cases and the Glorysmile strip options that correspond to those briefs.

Stain removal teeth whitening strips for coffee, tea or tobacco stains: Models with stain-removing formulas are relevant here. The GS-004H 6% HP, GS-004P PAP+ and GS-004C PAP+ Charcoal strip models are all formulation choices that can be reviewed for this use case.

Teeth whitening strips for sensitive teeth: According to Glorysmile, PAP and low-sensitivity formulas are designed for sensitive teeth. A PAP-based strip is usually the starting point for a gentle daily-use product.

Peroxide-free and enamel-conscious product lines: PAP+ and PAP+ Charcoal formulas provide a peroxide-free route. Regulatory support and safety documentation should be confirmed before using any enamel claim.

Purple V34-style colour-correcting strips: GS-004V purple dry strips and GS-V34-S07 purple wet strips are the relevant products. Wet strips may help the purple pigment adhere better because of higher residue behavior.

Dry application whitening strips with low residue: The GS-004 dry strip series is described as having alcohol-free, residue-free and high-viscosity dry strip options, suitable for users who prioritize adhesion.

Mint or fresh-mint consumer preference: Mint and Peppermint are among the available flavors. Custom flavors also allow brands to build a unique identity in retail or e-commerce.

Teeth Whitening Strips FAQs

Which certificates should a teeth whitening strips manufacturer provide?

A credible manufacturer should be able to show both factory-level and product-level certificates. Glorysmile lists factory certificates including CE, FDA, CPSR, CPNP, PIF, SCPN, MSDS, COA, RoHS, HALAL and Vegan, plus product certificates including GMP, ISO 22716, ISO 13485, MDSAP and BSCI. The exact documents needed depend on the destination market and whether the product is classified as a cosmetic or medical device.

Are Glorysmile teeth whitening strips FDA approved?

According to the company, its products are FDA approved, with the FDA-certified scope covering medical devices, cosmetics and OTC drugs. For whitening strips classified as cosmetics for the US market, Glorysmile states that it has completed MoCRA-compliant cosmetic facility registration and product listing.

Are teeth whitening strips safe for sensitive teeth?

Glorysmile offers PAP and low-sensitivity formulas designed for sensitive teeth. PAP is described as a large-molecule surface-acting whitener that is gentle and causes minimal sensitivity, so it is a common formula direction for peroxide-free or sensitive-teeth products.

What is the difference between dry strips and wet strips?

Dry strips generally have good adhesiveness, do not slip off easily and leave minimal residue, but they have a higher cost. Wet strips have lower adhesion, can move during application and leave more residue, but they have a lower cost. Wet strips are often recommended for purple whitening strips because the higher residue helps the purple pigments adhere to the tooth surface.

What is the difference between PAP and peroxide whitening formulas?

Peroxide formulas such as hydrogen peroxide or carbamide peroxide are classic whitening agents that penetrate more deeply and can deliver dramatic results, but they may cause temporary tooth sensitivity. PAP works as a larger molecule on surface stains, is described as gentle and sensitive-teeth friendly, and is often used for daily or long-term maintenance whitening.

What MOQ and sampling options are available for private label teeth whitening strips?

For custom-packaged OEM programs, Glorysmile states that MOQ varies by product, from 100 to 1,000 boxes. Product specifications for individual strip SKUs also list 200 pcs for private label and 1 pc for regular product. The company provides OEM/ODM support including free sampling and package design, so a buyer can test the formula before committing to large wholesale volumes.

Conclusion

Teeth whitening strips are a flexible oral care format, but not every strip is the same. Dry strips, wet strips, dissolving strips, PAP formulas, 6% HP formulas, purple color-correctors and charcoal versions all behave differently. The right choice should be based on target consumers, price position and regulatory route.

For procurement teams searching for teeth whitening strips manufacturers, the priority is to work with a supplier that can document quality systems, cleanroom production, customization capabilities and market-specific compliance support. Glorysmile, through Jiangxi DentalBright Technology Co., Ltd., is one example of a full-service source factory for private label and OEM oral care projects.

Are you evaluating wholesale teeth whitening strips, private label launch options or custom OEM production? Contact Glorysmile for product specifications, samples or a catalog.

Contact: Tasha
Email: tasha@enjoywhite.com
Tel / WhatsApp: +86 177 7911 0152
Address: Makou Industrial District, Yongxiu Town, Nanchang (Jiujiang) City, Jiangxi Province, China

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